Historically, a business's reputation was largely formed by word of mouth communication. Today, reputation has its roots firmly grounded in Google searches, online reviews, and social mentions.
With the vast majority of purchase decisions now happening online, the state of your business’s reputation can make or break you in the modern digital climate. Actively cultivating and managing a positive reputation helps businesses compete, succeed and better focus on what they do best.
Online reputation management is the act of monitoring, influencing, growing, and managing what’s being said about a business or person online. However, maintaining a positive online reputation is more essential and challenging than ever. This is due to the ever-increasing volume of activity on a wide variety of review websites, social media platforms, online forums, and other digital channels.
Consumers are now the ones who sculpt a company’s reputation collectively by providing real-time feedback online. This shift to consumer-generated content, plus the ever-increasing level of transparency that’s expected of businesses today makes it essential to monitor and actively manage your company’s reputation on a minute-to-minute basis.
Reputation management is typically part of a greater digital marketing strategy that works in sync with other elements of the local marketing stack. Complementary pieces of reputation management include review management, business listings, digital advertising, social media management, and SEO.
We offer a robust solution to cultivate and manage all your customer feedback and online reviews. With dozens of features, each with options and customizations, be empowered to meet your customer experience goals. With our Reputation Management as a Software as a Service (SaaS) solution, we constantly add and enhance features to grow with the internet and the industry. Small business, multi-location, and enterprise will find the right combination of features to drive your business up.
To find out more how we can help you share your story contact us.
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